Swiftly is Singapore’s first fully-automated digital platform for setting up and maintaining a company.
- Role UI/UX Designer
- Timeline 9 Months
- Tools Figma, Adobe Illustrator
Project Background
Swiftly was built by Margin Wheeler to serve founders who want to incorporate and manage their company without going through manual paperwork. It replaces the need to wait on human consultants with digital signing and automation that generates documents instantly.
Main Responsibilities
I design and optimize Swiftly’s digital experience by simplifying complex workflows into clear, intuitive user flows to ensure that users can incorporate companies or appoint secretaries and nominee directors seamlessly.
Seamless digital workflow that guides founders through every step of setting up a new business.
End-to-end system that manages statutory filings and compliance on behalf of businesses.
A secure, transparent process for appointing a local nominee director with built-in safeguards.
Sumsub Verification
Swiftly uses Sumsub verification to extract and verify personal information for foreign directors and shareholders. Our team streamlined the identity check process to reduce unnecessary steps and improve user completion.
We created a structured user journey to define how users progress through the verification process.
Comparison showing how manual choices and early uploads were replaced with a simpler flow using delayed ID verifcation.
A walkthrough of the updated verification process from identity check to adding a nominee director.
Capturing the emotional shift across the improved ID verification flow.
Style Guidelines
During my time at Swiftly, I helped to craft the style guidelines, which are essential standards for representing Swiftly’s brand and maintaining visual consistency.
Swiftly’s brand colours combine vibrancy and professionalism. The bold gradient, violet, and pink express energy and creativity, while the blacks and greys ground the palette with clarity and balance.
Poppins is the primary typeface for all headers and paragraphs. Pacifico is the secondary, accent font, reserved for taglines and highlight text.
